It was a no-brainer! Just as Sims players can create their Sim to fit their mood or suit their personality, we look at makeup the same way. “We know The Sims players love creating makeup looks, and M♺♼ consumers love entering fantastical worlds where they can express themselves. When the idea was born, it was kind of perfect for both of our brands! Up until now, The Sims 4 has never partnered with a makeup brand in-game, so it’s an honor for M♺♼ to be the very first. “M♺♼ is a welcoming home for everyone, and the world of The Sims is just the same. See what else Romero has to say ahead! What inspired you to partner up with The Sims? Self-expression in makeup is huge, and customization through The Sims is just as major.” “M♺♼’s product portfolio and brand ethos is based off of All Ages, All Races, All Genders, and encourages powerful use of your imagination. “M♺♼ and The Sims both empower our communities to be themselves and express themselves however they wish,” Romero pointed out.
That connection is one of the reasons The Sims and M♺♼ first expressed interest in collaborating with each other. “There is an emotional connection that occurs once makeup is involved.” “I love the art of makeup and allowing myself to self-inspire as I choose colors to mix and customize looks,” Romero said. Romero and the Maxis team developed twelve unique makeup styles for The Sims 4, including a futuristic disc liner look and vivid eye shadow splatter. “I'm so excited to share these fantastic looks with our players and see the Sims they create!” It was an absolute joy to collaborate with Romero and the M♺♼ team, and for us to figure out how we can best represent M♺♼'s aesthetic within The Sims,” says producer Dana Peterson (aka SimGuruDana), who was the lead on the Maxis side of the project. “We found that our brand identities meshed really well together, and that was reflected in our partnership. So why not give your Sims the same options?
Whoever you are-whether you use makeup as a tool for your art or a way to connect with your truth-it inspires playfulness and experimentation. It can transform you into whoever you want to be, or give you the freedom to try something new. Makeup gives people (and Sims) the opportunity to express themselves and be creative. Each look will have the M♺♼ logo on it, but to see all of them at once, you can also simply filter by Style -> M♺♼ Cosmetics. To give your Sim a M♺♼-over, simply go into the makeup category in Create-A-Sim mode. The new styles include four eye shadows, two eyeliners, two blushes, and four lipsticks in a multitude of M♺♼-inspired hues. From electrifying eye shadow splatters to two-toned lipstick, explore twelve Sim-sational new looks. Find M♺♼ in CASīrighten your Sim’s life with colorful makeup.
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If you haven’t already, start experimenting with M♺♼ Cosmetics makeup in The Sims 4 today! Find out how to go glam ahead so you can play with style-and play with life. We worked to develop twelve stunning new looks with the help of M♺♼ Director of Makeup Artistry Romero Jennings.
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Our latest free base game update* in The Sims™ 4 highlights new Sims makeup looks from an iconic brand that shares our values of self-expression and representation for all. Now more than ever, it’s important for us to partner with brands like M♺♼ whose inclusive ethos mirrors our own.
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MAC x The Sims Brings 12 New Makeup Looks to The Sims 4 Express yourself, be creative, and stretch your imagination with this MAC x The Sims collaboration!
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